When is a Real Estate Agent a REALTOR®?
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its strict Code of Ethics.
Founded in 1908, NAR has grown from its original nucleus of 120 members to more than 1 million today. NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry.
Members belong to one or more of 1,700 local associations/boards and 54 state and territory associations of REALTORS® and can join one of our many institutes, societies, and councils. Additionally, NAR offers members the opportunity to be active in our appraisal and international real estate specialty sections. REALTORS® are pledged to a strict Code of Ethics and Standards of Practice.
Working for America's property owners, the NATIONAL ASSOCIATION OF REALTORS® provides a facility for professional development, research, and exchange of information among its members.
The NAR advertising campaign runs February through November on network and cable television and network and satellite radio, helping consumers understand the real value of working with REALTORS®. From their voluntary adherence to a Code of Ethics to their incomparable knowledge of real estate processes, REALTORS® are the experts of residential and commercial property transactions.
Code of Ethics
The Code establishes time-honored and baseline principles that come from the collective experiences of REALTORS® since the Code of Ethics was first established in 1913. Those principles can be loosely defined as:
- Loyalty to clients
- Fiduciary (legal) duty to clients
- Cooperation with competitors
- Truthfulness in statements and advertising; and non-interference in exclusive relationships that other REALTORS® have with their clients.
Click here to read more about Professional Standards
Click here to view the Code of Ethics
To earn a designation, a REALTOR® has taken coursework and demonstrated specific skills, performance and knowledge in a particular area of the real estate industry.
REALTOR® Family Designation and Certification Programs
What do the letters after a REALTOR®’s name mean? They proudly show the designations a REALTOR® has earned to further their professional development. To earn a designation, a REALTOR® has taken coursework and demonstrated specific skills, performance and knowledge in a particular area of the real estate industry. To serve today’s consumers, REALTORS® need to be strong generalists and specialists. Designations are one way practitioners develop specialized skills that help the industry thrive. Designations also help practitioners demonstrate to their clients their commitment to professional development. The National Association of REALTORS® and its institutes, societies and councils offer the highest quality real estate education in the world. Learn about the real estate designations recognized by the NATIONAL ASSOCIATION OF REALTORS® at http://www.realtor.org/education/realtor_university/designation
More than a decade ago, the NATIONAL ASSOCIATION OF REALTORS® launched the REALTOR® Safety Program to educate REALTORS® on the potential risks they face while on the job. Over the years, the program has produced videos, hosted webinars, created marketing materials and developed a presentation for Associations and brokers to use with their agents. Safety will continue to be an important topic for NAR. In 2015, NAR will strengthen the REALTOR® Safety Program by adding new components, updating existing resources, and increasing the marketing efforts and visibility of the program to keep safety a priority every day.
Saftey Fact Sheet
Consider a Career in Real Estate
Helping people buy and sell homes, office buildings, industrial property and corporation farmland, property management, land development, mortgage banking, urban planning, real estate counseling, appraisal and research are all aspects of a career in real estate.
Join Your Local Board of REALTORS®
Members belong to one or more of some 1,700 local associations/boards and 54 state and territory associations of REALTORS®. Additionally, they can join one of our many institutes, societies and councils to enhance their expertise and network with other professionals globally. Membership in a local association automatically extends your membership to the state association and national association.